CONTINUING LEGAL EDUCATION
Communicating with Your Audience: Better Presentations and Better Online Marketing
Date:
Sept. 16, 2019
Time:
Location:
WSBA, 1325 Fourth Ave., Suite 600
Seattle, WA
In this two-part series, you will gain practical strategies for persuading audiences and connecting with potential clients, using best practices in communication and marketing.
SESSION 1: Using PowerPoint Effectively in Legal Presentations
Drawing from other disciplines, this program will cover best practices for communicating complex issues to a live audience, using visual tools like PowerPoint or Keynote. Whether you are presenting a legal education program, making a pitch to a prospective client, or communicating to a jury at trial, visual tools can either help or hinder you from getting your point across. By the end of the session, you will understand:
- Why companies and military services have banned the use of PowerPoint
- Why your slide deck should be useless without you
- What you can do to make your presentations more persuasive
The program will include a 30-minute exercise and guided workbook for you to apply the principles you learn to your own presentation.
SESSION 2: Building Your Website for Legal Consumers
Your website is a tool to communicate your business value. Often, however, law firm websites can be weighed down with wordiness or irrelevant information that detracts from your marketing pitch. In this program, you will learn how to apply some of the fundamental principles of User Experience (UX) Design to create a better law firm website. By the end of the session, you will understand:
- Why a mobile economy could make your website irrelevant
- Why your marketing may not align with the product your clients actually want
- How you can use your existing knowledge to transform your website
The program will include a 30-minute exercise and guided workbook for you to apply the principles you learn to your own website design.
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